Specialist lingerie giant La Senza opened its first store in Malta. With a strong international network consisting over 500 stores worldwide including Canada, the UK, China, South Africa, Denmark, Norway and the Middle East, the high street lingerie and nightwear retailer continues to build its global brand, introducing the first of a chain of stores planned for the Maltese market.

The store, situated at the Energy Shopping Complex on Republic Street, Valletta, occupies approximately 1,200 sq. ft making it the largest lingerie and nightwear specialist store on the island.

Translating the La Senza experience throughout the store La Senza offers a brand that is synonymous with quality, value and elegance dedicating itself to excellent customer service and affordable products.

Providing an equal emphasis between lingerie and nightwear together with relevant accessories both the lingerie and nightwear collections offer affordable high fashion and practical ranges making La Senza the destination lingerie store for customers, the world over. So if its glamour, fun or just practical you are after, La Senza offers a wide range of products and styles from which to choose.

As part of La Senza’s commitment to providing high levels of customer service, all La Senza staff are fully trained bra-fitting consultants offering a free personal bra fitting service to all customers. This, coupled with our free gift-wrapping service further emphasises the brand’s recognition as a global market leader.

And of course the La Senza shopping experience does not end there. Soft lighting, soothing music and a unique delicate scent, which heightens the sensuous quality of the La Senza store ambience, entices customers of all ages to return to its stores again and again.

European Franchise Manager at the company’s European headquarters in the UK, Richard Aquilina, is particularly excited about this latest addition to the La Senza network. “We have considered Malta as a particularly important market for the La Senza brand. The experience we gain here will allow us to further expand within the region and to gain even greater recognition in Southern Europe,” says Aquilina.