One should not be surprised if a Wilkinson Lady, one of those pictured here, knocks on the office door or rings the doorbell to present a free Wilkinson Sword Quattro. At that point, one will realise that he has been selected to try the Quattro shaving experience.

This is part of an innovative marketing drive to promote Wilkinson Sword shaving products. The top-quality shaving brand has already proved a success since the brand was re-launched in Malta in mid-September.

Apart from the high quality and ‘no gimmicks’ policy of the brand, Wilkinson Sword products, which range from shaving gels and foams to other related products, are well priced and give extra value, both within the systems and disposables product ranges.

“Both trade and customer response to the Wilkinson Sword re-introduction in Malta has been more than positive. Maltese men are pleased that Wilkinson is back, while younger ones are trying the Quattro for its innovative technology. The compliments we get are very encouraging.

In reality, they are surpassing even our expectations,” said Simon Debono, marketing manager for Wilkinson Sword in Malta.