This year, Carlsberg is hosting the VIP area at the Bay Music Awards being held tomorrow at the Eden Arena in St Julian’s.

The Bay Music Awards, an annual event that honours the best in local music, is the perfect platform to reinforce Carlsberg’s association with music, said Carlsberg Brand Executive in Malta Ms Mattei. “We are proud to be sponsoring this event. Over the years, Carlsberg has been very much involved with the music scene. This year, the brand has supported several local artists, both DJs and unplugged events. The Bay Music Awards is therefore the highlight of events as far as the local music scene is concerned,” she said.

Daily competitions on Bay Radio, from Monday to Saturday, offer each of the lucky winners five VIP passes. These competitions, said Ms Mattei, reinforce Carlsberg’s international message, which promotes a “Drink with a World of Friends” concept.

“Great beer, great artistes, great venue – altogether a perfect recipe for probably the best night of the year!” she concluded.