Customers shopping at Smart Supermarket have reacted positively to a Bank of Valletta’s Cashlink cards promotion campaign launched in conjunction with Smart Supermarket.

The promotion campaign, which will run up to December 2006, will reward lucky customers through a lottery every month. Participation is automatic for all Smart Supermarket customers paying for their purchases with a BOV Cashlink, Cashlink Electron or Cashlink Visa. Once a payment is made, the customer will automatically be eligible for participation in the draw of the month, with the chance of winning back the amount of the transaction up to a maximum of Lm25. There will be a minimum of six winners, with a total maximum monthly prize fund of Lm150. Prizes will take the form of vouchers which can be redeemed again at Smart Supermarket.

Bank of Valletta head of card services John Pollacco said: “By launching this scheme, we wanted to add value and reward our loyal customers who regularly make use of our Cashlink cards to pay for their daily purchases. At Bank of Valletta, we are actively promoting card payments as a better alternative to using cash or cheques,” he said.

“Paying for your supermarket purchases using BOV’s Cashlink Cards is extremely straightforward and efficient. Card payments are also safer, since one avoids the need to carry cash. Moreover, payment using plastic money is also an efficient means of monitoring expenditure patterns and helps customers manage their budgets better,” he concluded.