Towards the end of last year, Chrome Marketing Communi-cations launched their new brand ID across all media and promotion used by the agency.

When asked about this change, Chrome executive director Brian J. Cremona replied: “We felt that there was a need to have a more modern and cutting edge image. After all, we are creative people and our company logo has to fully reflect the agency’s strengths as well as the level of service that our clients expect from us.”

A number of elements from the original logo, including the grey/silver colour as well as the font, were kept to aid agency recognition. The stark navy blue color of the previous logo was replaced by a cooler and more stylish sky blue. A new shape with a prominent “C” logo was designed to blend in seamlessly with the ‘chrome’ font. Moreover, for branding purposes, the “C” logo can also be used on its own.

A revamped website www.chromemc.com was also launched at the same time. Set up in 1999, Chrome has established itself as a front-runner in providing marketing communications services to SMEs.