HP has appointed Bruce Dahlgren, formerly vice-president and general manager of North America Printing Solutions and Services Division at Lexmark, to serve as the head of enterprise sales for the Imaging and Printing Group (IPG).

Dahlgren will serve as senior vice-president of IPG worldwide enterprise sales, a new role created to bring greater focus to the printing and imaging opportunities in large enterprises. He reports to Vyomesh Joshi, executive vice-president of IPG.

In this position, Dahlgren will drive IPG’s enterprise go-to-market approach globally, delivering complete printing solutions to the company’s top 1,500 accounts. Additionally, he will work with Technology Solutions Group sales, service and support to aggressively grow HP’s enterprise business.

Dahlgren joins HP after six years at Lexmark, where he was responsible for leading the company’s most profitable business unit, the North America Printing Solutions and Services Division. Prior to Lexmark, Dahlgren spent 15 years with NCR, AT&T and Teradata.

“Bruce has a deep understanding of vertical industries and a wealth of experience delivering printing solutions specifically tailored to meet the needs of enterprise customers,” said Joshi. “His expertise driving solution-oriented sales combined with the world’s most extensive portfolio of printing solutions will help IPG achieve its goals moving forward.”