Diageo Polska has launched the second phase of its responsible drinking campaign throughout Poland, “A higher form of intelligence – I don’t drive after I party”. The first phase was launched in 2004.

The campaign is displayed on posters in clubs and universities and promoted on electronic media. It invites young people to attend a virtual party rather than drink and drive and offers discounts of up to 25 per cent on taxi rates. The 1,300 taxis participating will carry “A higher form of intelligence” stickers.