Electrolux International, the global appliance company which operates from Pittsburgh, Pennsylvania in the United States, held its New Products and Opportunities Meeting at the Hilton Malta earlier this month.

The meeting brought together over 150 distributors from 74 companies in 52 countries from around the world, including such faraway locations as Tahiti, Guam, Yemen and Sri Lanka.

The purpose of the meeting was to show new white goods from Electrolux’s American brands, specifically White-Westinghouse, Frigidaire, Philco, Kelvinator and Gibson. These products are sold through the company’s global distributor network.

The products on display ranged from full sized American refrigerators and freezers to small Far Eastern style twin tub washers. Many of these products came from Electrolux’s factories in the United States, Australia, and Brazil.

Additional sources, such as Italy, China, Thailand and numerous other manufacturers make up the varied and complete product line-up. The products on show in Malta were primarily new on the market, complementing an already extensive line of existing products the distributors have available.

This was the fourth such New Products meeting that Electrolux has held in as many years. The need to stay new and competitive is an absolute must in the global white goods industry. Electrolux International and its many partners in a wide distributor network remain a viable and growing part of that industry.

The meeting in Malta was held with the assistance of Salvo Grima Trading Company, the White-Westinghouse distributor for Malta and Libya.