HP announced new products and customer successes that highlight how it is enabling global telecom companies to create and deliver a new wave of mobile services.

With an array of offerings that spans the IT, telecom and entertainment industries, HP is at a critical nexus in the mobile industry. Using its cross-industry expertise, HP is helping operators take advantage of the trends that are re-shaping the industry, such as the evolution toward open, IP-based networks; blended, content-rich services; and easy-to-use personal devices.

HP also is helping operators work with the emerging strategic participants in the market: creative independent software vendors that develop innovative mobile services and leading media and entertainment companies that provide exciting content for the services.

“The stage is set for operators to deliver on the mobile promise, but they can’t do it alone,” said Sebastiano Tevarotto, vice-president and general manager, Network and Service Provider Business, HP. “To deliver the new mobile services people want, operators need to enhance their platforms, networks, operations, service creation and personal devices. HP and its partners are uniquely positioned to help them every step of the way.”

To generate new revenue and reduce cost and risk, mobile operators are working to simplify everything from network infrastructure and operations to the personal devices used by mobile customers. HP has core competence in four key areas needed for mobile operators to succeed:

• Information technology – HP offers standards-based solutions proven in the enterprise market, including service delivery platforms implemented on a service-oriented architecture and enhanced to meet carrier-grade needs;

• Telecom – HP offers software, servers, solutions and services, and works with more than 500 partners; plus, it has 30 years of experience in core telecom networks, service creation, delivery and management, and operations/business support systems (OSS/BSS);

• Media and entertainment – HP offers digital content management and distribution solutions, including IPTV, and strong relationships with major content providers;

• End-user experience – HP has deep expertise in consumer behaviour and a large portfolio of personal devices that bring the power of the network directly

into the hands of mobile customers.