According to Greek Andreas Antipas, the word of mouth seems to be the best marketing tool in Malta. Due to its urban structure, Malta is made up of a good number of small communities who daily interact with each for various reasons, especially sharing of opinions and information. Mr Antipas, Managing Director of the Wilkinson Sword Office in Greece was in Malta for a visit hosted by local agents Miller Distributors Ltd.
The Greek contingent also included marketing manager Christina Baka and sales manager Vassilis Vassios. During their visit, they became familiar with how the Maltese public is welcoming the new Wilkinson Sword products. "In Malta, our products are gaining success due to their high value for money. Consumers have already experienced the durability of the Wilkinson Sword products especially the flagship Quattro, with some local testimonials claiming their Quattro blades last between three to four times longer than their previous razor," said Mr Antipas.
The world’s only four-blade razor, Wilkinson Sword Quattro, is a high-quality shaving instrument lasting significantly longer than other conventional blades on the market due to a special process called Alpha Diamond Coating. Diamond Coating processes are used in different industries including those of the Aerospace, Automotive and Auto Racing, Drilling Tools and Dental Instruments. The process applied by Wilkinson Sword coats the four blades on the Quattro with a microscopic Diamond film which increases the sharpness and durability of the Quattro blades.
"We’ve had an extremely good response from the market both from the disposables and the systems side. Wilkinson is a global company that focuses its energy and investment on product quality rather than heavy promotion and this can easily be translated into the common saying “the proof of the pudding is in the eating”, said Simon Debono, Miller Distributors Ltd Marketing Manager.
The most popular Wilkinson Sword products in Malta include the Quattro, the three-blade disposables Xtreme 3 and the two-blade disposables Extra 2.