Brian Tortell is HSBC Bank Malta’s new head of marketing. Mr Tortell has taken over from Godfrey Swain following the latter’s appointment as the bank’s head of personal financial services. In his new role, Mr Tortell is responsible for the marketing of all of HSBC’s products.

“Brian is a well known professional in Malta, who over the last few years has built up a solid marketing and communications background and reputation in a number of senior management positions in government and government-owned organisations. His experience, coupled with his academic and professional training background, makes him the ideal person to take HSBC’s marketing strategy forward over the coming years,” said HSBC’s CEO, Shaun Wallis.

At Air Malta, Mr Tortell last occupied the post of general manager marketing and public relations.

“Joining HSBC as head of marketing is a unique challenge and opportunity to contribute to the success of Malta’s major financial institution. As a leading player in the Maltese economy, HSBC is involved in every input of day to day experience, with the added benefit of a global support network. I am looking forward to working together with the rest of HSBC team,” said Mr Tortell.