The Worldfest ‘06, organised by the Koperattiva Kummerc Gust (KKG), will be held at the Upper Barrakka Gardens, Valletta on Sunday, from 10am to 10pm.

This year’s Worldfest is celebrating the “Global Journey to Fair Trade”, a movement that has been initiated by the International Federation for Alternative Trade (IFAT, www.ifat.org).

Koperattiva Kummerc Gust, as a member of IFAT, will receive the Fair Trade Banner from Africa to present it to the Maltese public as part of its voyage around the world.

The Global Journey started in 2004 at the World Social Forum in Mumbai, India. Setting off from one of the poorest slums in the world, IFAT members carry the banner through every country around the globe in which the federation is represented in order to promote the message of Fair Trade.

In recent years, the great variety of fair trade products has gained an increased popularity of consumers worldwide; to an extent that many businesses now become interested in selling such products.

However, in order to distinguish “true” fair trade organisations from the marketing gloss of big corporations and unethical businesses, IFAT developed the Fair Trade Organisation (FTO) Mark that is displayed on the banner and backed up by a reliable monitoring system to make it trustworthy.

The Global Journey is a celebration of the fair trade movement and the non-profit labour of fair trade organisations. Moreover, it is set up to launch the FTO Mark and to increase public awareness vis-à-vis the concept of fair trade.

For more information call 2131-5562 or 2124-4865, or visit www.l-arka.org.