The Malta Independent 27 April 2024, Saturday
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Fiat 500 Enters the ‘Guinness Book of Records’

Malta Independent Tuesday, 19 September 2006, 00:00 Last update: about 19 years ago

Last July, at the Dei Fiori racecourse at Villanova d’Albenga, 750 cinquecentisti participated in the XXIII International Meeting at Garlenda and set off on an exciting adventure.

A number of other initiatives were also organised apart from the meeting, starting with an animated choreography of banners with the logo “500 wants you”, promoting Fiat’s forthcoming new model, which will inherit the legacy of Italy’s legendary utility car which was originally designed by Dante Giacosa.

Approximately 5,000 spectators and team members started the record-breaking day by filling the grandstands of the racecourse to watch the cars as they formed the “500 logo” of the Fiat 500 Club Italia.

Among those taking part was the manager of Fiat brand public relations, Giovanni Perosino.

Perosino said: “The 500 was and will be made by the people for the people. It is the essence of optimism, passion, style and fun.”

Domenico Romano, honorary president and founder of the club, commented on this marvellous adventure by saying: “This is an extraordinary success! A great event and the crowning moment of a dream.

“The 500 is loved by everyone who enjoys simple things. It is a car that unites the world. It is planetary.”

After an aerial photograph was taken, the cars left the track, forming a train of cars over three kilometres long, and headed off towards Casanova Lerrone.

As it passed Castello Costa Del Carretto in Garlenda, the convoy exceeded the two miles in length needed to make it into the Guinness book of records.

This XXIII edition, which ended with a new record, paves the way to the 50th anniversary celebrations of the 500 in 2007.

For more details about the Fiat range kindly visit the Fiat Showroom in Psaila Street Birkirkara or call on 2382-3000.

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