MSC Cruises will be sponsoring the 57th Sanremo Festival, the Italian song festival, for the third consecutive year.

Together with other international sponsors, MSC Cruises will be a protagonist with five telepromotion spots of 120 seconds each, broadcast during the festival. The spots will be conducted by Pippo Baudo and the goal will be to show and promote the key points of MSC Cruises: Italian hospitality, gastronomic tradition and quality, first class service, elegance and comfort of all private and common areas, allowing each guest to live an unforgettable experience, with the maximum care from all staff. MSC Cruises has a fleet of eight ships, all with melodious musical names: MSC Musica, the new flagship, MSC Opera, MSC Sinfonia, MSC Armonia, MSC Lirica, MSC Melody, MSC Rhapsody and MSC Orchestra which will join the fleet on 14 May in Civitavecchia. In the autumn of 2008 MSC Poesia and MSC Fantasia will join the fleet, soon followed by MSC Serenata in the spring of 2009. These last two ships will be the largest ships ever built by a European ship owner.

Hamilton Travel of 4, St. Publius Street, Floriana are the exclusive Malta General Sales Agents for MSC Cruises.