If Mel Gibson knows what women want… then Gillette definitely knows what men want. This was the general comment of a number of male patrons that experienced the Gillette Fusion shaving products at Bay Street Tourist Complex earlier last month. During the course of the event male guests were invited to use the razor with the aid of the Fusion girls in specially modified mockup sinks that were placed at Bay Street’s Rotunda.
Everyone confirmed that Gillette Fusion is indeed their best shave ever.The new Fusion and Fusion Power are the most remarkable shaving products Gillette has ever introduced, and are the world’s first razors to feature advanced technology on the front and the back of the blade cartridge. Fusion features a breakthrough 5-blade Shaving Surface technology on the front of the cartridge, with blades spaced closer together. Also the combination of adding more blades and narrowing the inter-blade span creates a “Shaving Surface” that distributes the shaving force across the blades, resulting in significantly less irritation and more comfort.
The most innovative feature is the Precision Trimmer blade, a single blade on the back of the cartridge, which allows men to easily trim sideburns, shave under the nose and shape facial hair with control and precision. At the same time, Gillette also launched a new personal care shaving line, Gillette Fusion, consisting of pre- and post-shaving products. It has been designed to enhance and improve the shaving experience of the new Gillette Fusion razors. With all these amazing new features it seems that Gillette is indeed going to create “conFusion” to the status quo.
Men finally get what they deserve, the best shave ever! The complete new range of the Fusion products is now available in stores across Malta.