HP has made a series of announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.

Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry’s first highly integrated system that delivers the highest level of digital colour consistency across a series of devices.

HP DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match colour to prints or digital sources and automatically deliver predictable colour in a wide variety of applications, from photos to marketing collateral to posters.

Also introduced at the Photo Marketing Association (PMA) trade show, the new HP Designjet Z3100ps GP Photo Printer is one of the first products to implement HP DreamColor. Designed for professional photographers and graphic artists, the 12-ink printer uses HP Vivera pigment inks to produce exquisite prints that can last more than 200 years.

HP also launched 12 new digital photography products, technologies and services for home users as well as retailers. Highlighting this line-up, the HP Photosmart R837 Digital Camera is the first digital camera featuring the ability to tag photos inside the camera, which allows for easy searching and organization within Microsoft Windows Vista™.

The HP Designjet Z3100ps GP Photo Printer, one of the first products to use DreamColor, is the latest addition to the HP Designjet Z Photo Printer Series, which was recognised with a 2007 DIMA Innovative Digital Product Award.

At the PMA, HP announced two new scaleable and customisable photo solutions for retailers – the HP Photosmart ps2000 Studio and the HP Photosmart pl1000e Microlab system. Both new systems efficiently integrate with existing retail photo environments by using the HP Photo Center technology platform.

HP also will begin offering two new products for its HP Indigo press 5000 in the second half of the year: the HP Indigo Photo Enhancement Server and HP Indigo Light Cyan and Light Magenta (LC/LM) inks.

HP debuted the industry’s first digital camera to feature in-camera pet-eye fix, the HP Photosmart R837 Digital Camera. This innovative feature allows people to easily adjust images with glowing pet eyes, which often appear when photographing pets – the second most photographed subject among consumers.

Joining HP’s popular line of photo printers, HP announced the HP Photosmart A440 Series Camera and Printer Docks – a complete photo system that brings lab-quality photo printing to consumers at home or on the go.