Omega will reaffirm its position as a collector’s brand on Saturday when Antiquorum will hold its Omegamania theme sale in Geneva.

Antiquorum is the world’s leading auction house specialising in the field of horology. Having just celebrated its 30-year anniversary, Antiquorum has carved its own unparalleled niche in the auction world by cultivating a thriving collector’s market for timepieces worldwide.

By promoting the passion for timepiece collecting, Antiquorum continuously demonstrates an incomparable ability to obtain the highest prices for wristwatches at auctions.

Of the 54 watches ever sold publicly by major auction houses above SFr.1,000,000, Antiquorum claims an impressive 40.

The Omegamania auction has been meticulously prepared and no detail has been overlooked to attract the widest circle of bidders.

Antiquorum’s catalogue also plays its role in making this sale as accessible as possible, conveniently organising more than a century of Omega watchmaking into 11 product categories, each with an insightful introduction.

The Omegamania auction comes in response to a growing trend in watch-collecting towards contemporary brands and the increased rate of turnover at auctions as collectors sell last year’s new model to compete for the latest limited edition.

Antiquorum hopes that the Omegamania sale will shift attention to the brand’s often-neglected historical production, especially its precision watches.

To reassure first-time and online bidders, Omega has taken the unprecedented step of offering a two-year factory guarantee for each of the 300 lots in the catalogue – even the most ancient pocket-watch.

Each watch will be accompanied by a certificate of authenticity.

For further information, visit www.omegamania.com.

A limited number of the auction catalogues are available from Jos Debono Jewellers, 151 St Lucia Street Valletta, tel. 2124-4839.