HSBC Bank Malta plc customers are winning exciting prizes by participating in the Bank’s Salary Alerts Campaign, in which free-of-charge mobile alerts are sent to customers whose salary is deposited into their HSBC account by direct credit.

The first winners are Ronald Cristina of Marsascala, Elona Johnston of Qormi, Vanessa Borg of Mosta and Janice Falzon of Senglea, who each won a 32-inch LCD TV.

Through HSBC’s Mobile Services, customers may opt to receive SMS alerts on their mobile phones for account, credit or debit card transactions. A range of alerts are available from HSBC’s system and may be set up through the personal internet banking facility. All customers participating in this campaign who top-up up their mobile pre-paid account through HSBC’s Mobile Services with Lm5 or more during the offer – which runs until 31 August – are automatically eligible to participate in a lottery that could win them one of 10 32-inch LCD TVs.

“This campaign aims to reward clients for their custom while promoting the use of alternative efficient banking methods, such as internet banking and mobile phone banking,” said HSBC head of Marketing Brian Tortell. “We are satisfied with the campaign’s success and will continue to reward our customers along the way.”