HP has named two executives who have joined its small and medium-size business (SMB) team and introduced an all-in-one storage system for the same market, to help customers lower the cost and complexity of their data storage environments.

As director of worldwide SMB activities in HP’s Technology Solutions Group, Urs Renggli, 42, will coordinate storage, server, software and services business units to deliver to customers simple, affordable and reliable solutions.

Harry Baeverstad, 54, as director of SMB in the StorageWorks business unit, will be in charge of leading SMB product strategy and go-to-market programmes for StorageWorks.

The HP StorageWorks 1200 All-in-One Storage System (HP AiO1200) is the newest member of the company’s easy-to-use family of storage systems for SMBs. Unlike competing offerings, this integrated system is designed for IT generalists who have no storage expertise.

The HP AiO1200 helps customers store easily and reliably, share, manage and protect rapidly growing pools of application and file data. It seamlessly blends file serving, shared storage array and data protection functions.