HP and AMD announced that their technology helped DreamWorks Animation SKG create the digital magic audiences will experience in Shrek the Third.

HP ProLiant servers, workstations and notebooks powered by AMD64 processors enabled the creation of technically challenging, detail-rich images and effects in the latest film in the successful Shrek series. Additionally, producers benefited by using HP Halo Collaboration Studios to connect DreamWorks teams from across the globe in a live virtual environment.

During the film production process, HP ProLiant DL145 servers and HP xw9300 workstations powered by AMD Opteron™ dual-core processors provided DreamWorks Animation artists with the computing power necessary to render incredibly detailed characters and simultaneously work on props and environments at a faster pace.

DreamWorks Animation used Halo Collaboration Studios to produce “Shrek the Third” by connecting teams in Glendale and Redwood City, Calif., as well as international team members, so they could review the computer-generated characters using the system’s high-definition collaboration screen.

Additionally, DreamWorks Animation production management staff streamlined a variety of production activities by using HP nx6125 notebooks based on AMD Turion™ 64 X2 dual-core mobile technology. These innovative technologies made it possible for DreamWorks Animation teams to work more collaboratively, while saving time and travel costs, helping DreamWorks to achieve its goal of producing two animated films per year.

“As DreamWorks’ preferred technology provider, HP recognizes that innovative tools in the hands of innovative artists help to produce memorable films,” said Shane Robison, HP executive vice president and chief strategy and technology officer.