HP and AMD announced that their technology helped DreamWorks Animation SKG create the digital magic audiences will experience in Shrek the Third.

HP ProLiant servers, workstations and notebooks powered by AMD64 processors enabled the creation of technically challenging, detail-rich images and effects in the latest film in the successful Shrek series. Additionally, producers benefited by using HP Halo Collaboration Studios to connect DreamWorks teams from across the globe in a live virtual environment.

During the film production process, HP ProLiant DL145 servers and HP xw9300 workstations powered by AMD Opteron™ dual-core processors provided DreamWorks Animation artists with the computing power necessary to render incredibly detailed characters and simultaneously work on props and environments at a faster pace.

DreamWorks Animation used Halo Collaboration Studios to produce Shrek the Third by connecting teams in Glendale and Redwood City, California, as well as international team members, so they could review the computer-generated characters using the system’s high-definition collaboration screen.

Additionally, DreamWorks Animation production management staff streamlined a variety of production activities by using HP nx6125 notebooks based on AMD Turion™ 64 X2 dual-core mobile technology. These innovative technologies made it possible for DreamWorks Animation teams to work more collaboratively, while saving time and travel costs, helping DreamWorks to achieve its goal of producing two animated films per year.

In this latest chapter of Shrek, King Harold, Shrek’s new father-in-law, falls ill, leaving Shrek and Fiona to become the next rightful heirs to the throne of Far, Far Away. Unwilling to forego his beloved swamp, Shrek recruits Donkey and Puss in Boots to find Fiona’s rebellious cousin, Artie, and install him as the new king. As the story unfolds, Shrek and pals embark on an adventure through magical lands.

Consumers can harness the same processing power in their own homes that animators used to create the vibrant world of “Shrek the Third” with desktop systems powered by AMD Athlon™ 64 X2 dual-core processors and notebooks powered by AMD Turion 64 X2 dual-core mobile technology.