England Insurance Agency launched a new advertising campaign recently and it is the first time ever that an insurance agent bought airtime on a local TV channel. This consists of a 15-minute programme, which is being aired daily at 7pm on iTV Shopping Channel (Cable Channel 32 / Digital 107) with a daily repeat at 7.45am.

This is not just a simple advertising campaign; it is aimed to give advice to viewers on how to insure and how they can benefit from an insurance policy. In simple terms the programme explains:

• the various types of cover offered, which include Motor, Home, Travel, Pleasure Craft & Health insurance;

• the new extensions and covers available that are second to none on the market;

• explanation of technical words found in every insurance policy and

• other useful information.

The campaign is also being supported by William J. England & Son Ltd, a company within the family group of companies specialised in sales of life assurance.

Moreover, England Insurance has just launched a new website that gives its existing clients the facility to renew their policies on-line. At the same time this website offers customers a better idea of the different classes of insurance on offer and to know what covers and extensions one could benefit from. Moreover one can also request a quote directly through the website. All the information being aired on iTV Shopping Channel can also be found at www.england.com.mt.

All products promoted by England Insurance are underwritten through Middlesea Insurance plc while life assurance policies promoted by William J. England & Son Ltd are underwritten directly by Middlesea Valletta Life Assurance Co. Ltd. All companies are licensed and regulated by the Malta Financial Services Authority.

The offices of England Insurance are at 190, Marina Street, Pieta with a branch office in Valletta and various Tied intermediaries around the island.