Emirates has won the much-coveted Skytrax 2007 Best Airline Inflight Entertainment award for the third consecutive year. The award is the result of a World Airline Survey carried out between August 2006 and June 2007, and is based on the responses of 14 million passengers of 93 different nationalities.
Emirates has made massive investments to provide passengers with the very best inflight entertainment, since the time, way back in 1992, it became the first airline in the world to offer personal TV screens in all classes on its entire fleet.
In 2003, Emirates launched the ice system, an acronym for information communications and entertainment, with over 500 channels of entertainment and offering passengers more choice than ever before. Conceived in-house, Emirates’ unique ice system expanded the traditional entertainment-only product, offering much more – seatback sms and email services, and live text news updates throughout the flight.
Emirates recently upped the ante further when it unveiled its cutting-edge ice Digital Widescreen system. The system features many more firsts in the airline industry – including unique wireless handset controllers in premium classes that allow passengers to select entertainment, seat positions, lighting and massage functions.
Emirates divisional senior vice president Corporate Communications Mike Simon said: “This is indeed a proud moment for us at Emirates – topping one of the most fiercely-contested of all categories three times in a row. It validates our insistence on inflight innovations and significant investments that ensure our passengers can relax with an incredible choice of entertainment, communicate with their businesses and loved ones, and have a thoroughly engaging time while flying Emirates.”
Currently, ice offers more than 600 channels of movies, music, television, games and programmes. The new ice Digital Widescreen will offer even more films, TV and audio as well as over 100 games to play.
ice is available on over half of Emirates’ passenger fleet, offering travellers significantly more inflight entertainment choice than any other airline. The ice Digital Widescreen system made its debut on the Emirates Dubai-Paris service. Over the next 18 months, the airline will receive 24 new aircraft fitted with this new product.
The Skytrax Awards for Airline Excellence are among the most prominent recognitions of outstanding quality excellence for product and customer service delivery across the airline industry. These independent aviation awards recognise front-line service realities and are considered a fair measure of the actual product and service being delivered.
Emirates flies five times weekly from Dubai to Malta via Larnaca in Cyprus, on Mondays, Wednesdays, Fridays, Saturdays and Sundays, on the Boeing 777-200.