HP introduced new media relationships and products that feature enduringly elegant design for everyone from consumers to IT professionals.

Among the announcements are a new category of gaming PCs, an unprecedented expansion of the HP iPAQ handheld lineup and joint programs with media partners MTV and Condé Nast.

“A new energy at HP is creating an ever more personal experience in computing,” said Todd Bradley, executive vice president, Personal Systems Group, HP.

One of the highlights of the launch is the HP Blackbird 002, a personalised powerhouse of a gaming PC that features breakthrough design attributes ranging from optimised air-flow dynamics to a striking aluminum chassis. The HP Blackbird 002 welcomes PC enthusiasts to indulge in personalisation and performance tuning with its use of industry-standard components that can be upgraded without tools.

The company’s largest-ever expansion of its iPAQ handheld portfolio – more than 55 products in all – is the result of having invested millions of dollars in strategic acquisitions, technologies, services and talent.

This comprehensive lineup of new mobility products, services and solutions is aimed at mobile professionals and IT managers.

HP also announced the expanded availability of HP MediaSmart TVs and servers, a holiday lineup of home desktop and notebook PCs, and sleek new business computers that have the features and design needed for optimal performance in virtually any business environment.

“HP has what we believe to be the most complete and compelling lines of PC products in the commercial, consumer and digital home segments,” said Rob Enderle, principal analyst, The Enderle Group.

“From the standpoints of user experience, industrial design and performance, they bracket these markets with attractive products that make it fun to shop for technology again.”