HSBC has created a truly global personal banking service for the world’s 200 million mass affluent and internationally mobile consumers.

Rolled out simultaneously across 35 countries and territories, HSBC Premier is the most comprehensive global banking and wealth management service ever devised. Breaking down international barriers, Premier offers seamless cross-border banking and the promise that customers can, for the first time, take their accounts, credit history and banking relationships with them wherever they choose to live and work.

Premier customers have access to 250 international Premier Centres, cited in major cities around the world, and more than 6,000 branches with Premier service points. Each location will have access to all the information needed to serve customers and provide local advisory services.

To support Premier customers, HSBC has built a Global Training Academy, providing over 5,000 HSBC Premier Relationship Managers around the world, plus another 3,000 support staff with the necessary training and accreditation so that they are fully ready to provide the new services from day one.

HSBC already has over two million customers signed up for the Premier offering, but with an estimated 200 million mass affluent consumers globally and an annual growth rate of over 20 per cent, there are significant opportunities to capture further market share in this sector.

The new global Premier service brings with it a host of enhanced services, which include:

• One globally accessible number 1-908-PREMIER for emergency assistance;

• Ability to pre-open overseas accounts in home country and transfer credit history;

• A credit card offering exclusive deals from 6,000 merchants in 40 countries;

• Access to banking services and lounge facilities across 35 countries and territories;

• Pre-approved mortgages (up to 60 per cent Loan-To-Value) on up to three properties, home or abroad;

• Wealth Management services with consistent market information for retail investors, access to choice of HSBC /Multi-managed funds, local expertise and markets;

• Equal status across the Premier network with local minimum requirements waived;

• Access to a relationship manager who provides dedicated one-on-one service.