Cointreau, one of the world’s leading purveyors of spirits, and Dita Von Teese, international fashion icon and burlesque performer, have met the New York City and international media in an exclusive event held at the Ritz-Carlton hotel to further reveal details of their global partnership. The two-year deal, which was announced in the US in October, is a natural fit for the French brand and the glamorous starlet.

“Dita brings to life the ‘Be CointreauversiaL’ brand signature through her

iconic pin-up style and golden age femininity,” says Justin Weston, Cointreau international director. “At the heart of this signature is a certain feminine French touch – the infamous je ne sais quoi – and Dita Von Teese embodies this beautifully. We feel there is no one better to represent the brand on a global scale.”

The press event was created to provide fashion, lifestyle and entertainment media an exclusive reveal of details surrounding the partnership, including an interview with Dita Von Teese herself.

Dita revealed the core elements of the ambassador programme which include the creation of a signature Cointreau cocktail, international special appearances and a Cointreau-inspired Dita Von Teese performance.

A one-of-a-kind costume featuring hundreds of thousands of Swarovski crystals is also being designed for the new show, which will debut in London on December 13.

Created more than 150 years ago in Angers, France, Cointreau is the world’s most famous crystal clear spirits. Cointreau’s distinctive square-shaped bottle, with rounded shoulders and warm amber colour is recognised worldwide, as well as its subtle taste – a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality.

Cointreau is best known as being a key ingredient in the most popular cocktail in the US, the Margarita. In 1948, socialite Margarita Sames combined Cointreau, tequila and lime to create the original margarita. In addition, Cointreau is an essential ingredient in top shelf cocktails, like the Sidecar, the Cosmopolitan, and the Cointreaupolitan, its newest interpretation which is the latest hit in trendy bars throughout Europe.

Its versatility, defined by its capacity to combine the richness of its flavours and aroma, make it a perfect choice neat or on ice.