La Quinta (Malta) Ltd was recently appointed licentiate by the Municipality of Venice to promote and market the new official brand of the town of Venice to the tourism sector worldwide.

The contract was signed by Tony Coleiro, CEO and managing partner of the Maltese company, and Dr Maurizio Calligaro, Direttore Gabinetto del Sindaco, Relazioni Estere e Comunicazione, Comune di Venezia.

The main objective of this project is to exploit economically the strength of Venice’s image in order to safeguard the artistic and natural heritage of the town; to promote worldwide the new official brand and to eventually promote the image of the town communicating its values, which includes its uniqueness, art, history, quality of life and its socio-cultural dynamism through its innovative and creative spirit.