HP announced an enhanced media platform to help telecom operators accelerate growth by providing their mobile and broadband customers with a wide variety of personalised, interactive multimedia services.
The HP OpenCall Media Platform 4.0 is a carrier-grade media server that handles call connections and the special digital processing that is required for services offering multimedia content, such as rich video and advanced messaging in social networking communities. By handling multimedia efficiently, HP OpenCall Media Platform helps operators deliver more attractive services, generate more revenue and increase customer loyalty.
Available for broadband and wireless networks, the platform's powerful technology enables people to use their mobile devices and PCs to enjoy a host of personalised, interactive experiences including: interactive voice and video response systems, multimedia portals to video and music, video messaging, video blogging, audio and video conferencing, video sharing, participation TV, and personalised video ring-back tones, among others.
HP OpenCall Media Platform can run multiple interactive multimedia services on a single platform, thus enabling operators to consolidate many legacy systems – and further reduce costs.
HP OpenCall Media Platform is deployed by more than 100 operators in 45 countries.
Flexibility for telecom operators
The HP OpenCall Media Platform is based on industry standards to provide operators with a high degree of flexibility. For example, operators can deploy HP OpenCall Media Platform in several ways, either in a web services environment using VoiceXML or Java or in a next-generation environment based on the Internet protocol Multimedia Subsystem (IMS) architecture.
HP has attracted a large community of partners and developers who create new services based on OpenCall software, including the HP OpenCall Media Platform.
HP OpenCall Media Platform supports multiple network types for additional flexibility: circuit-switched legacy networks, both 2G for voice and data and 3G for voice, data and multimedia; digital networks; and broadband/Internet for content access.
Ready for IMS
HP OpenCall Media Platform 4.0 incorporates the media resource function (MRF) capability so that it is ready for deployment in emerging IMS networks.
More information on the HP OpenCall software portfolio is available at www.hp.com/go/ opencall/ ocmp.