Chocolate was in the air, iterally, as the aroma of Perugina chocolate flowed inside the Perugina tent during a two day event hosted last weekend in Valletta’s Palace Square by Nestlé Malta Ltd together with C. Camilleri & Sons Ltd to celebrate Perugina’s 100th birthday. The public event featured the Perugina Exhibition Trailer which was brought purposely from Italy.

The Perugina 100 Years’ Anniversary Trailer has been traveling all around Italy visiting 100 cities promoting the Perugina experience in a nationwide campaign called “100 years, 100 cities”. This experience is now being extended to Malta, where the public entering the trailer will be guided through a multi-sensory experience of the Perugina brand.

Besides an opportunity to walk through the Perugina Trailer, members of the public also participated in a number of events which will be held in an adjoining marquee, including a chocolate fountain, a display of the latest Perugina products as well as witnessed the creation of a chocolate sculpture by Mr. Andrew Farrugia.

The Perugina weekend also included a Baci Love Message Booth where the public was invited to enter a love message to any loved one. The most romantic and original love phrase will win a trip for two to Perugia, home of Italy’s most loved chocolate producers, Perugina.