Campari’s story continues through the pages of the 2008 edition of the Campari Calendar: the style changes and becomes pure fantasy, and fairy tales take life as never before. Campari Tales, the concept for the year 2008, is an adult, glamorous and glossy story book where Eva Mendes’ alluring sensuality is the absolute protagonist, and her enchanting beauty is captured by Marino Parisotto’s lens.
Now in its 9th edition, the Campari Calendar seduces with its fantastical imagery, immersed in unreal dreamscapes and rich in dramatic narrative power. The fairy tale becomes a metaphor that strikes the imagination and infuses it with beauty and modern relevancy.
In the Calendar, Eva Mendes’ intense Latin beauty and Campari’s unique red passion become the stars of an adventure that enthrals the viewer and absorbs him or her, in a magical world of happy endings. Thirteen shots, a splendid cover and 12 fairytales that live and flourish in the surreal atmospheres created by Marino Parisotto’s enchanted lens.
Eva Mendes stars in the 12 fairytales with distinctive flair in every photograph; aggressively and breathtakingly beautiful in the Little Match Girl, statuesque as Little Red Riding Hood taming her wolf; imperious mistress of an adoring and enslaved Pinocchio, and modern Cinderella sharing a toast with her prince past midnight.
Eva Mendes, American born of Cuban descent, famous for her action movies – from her debut role in Once Upon a Time in Mexico to HITCH, Ghost Rider and We Own The Night – plays with Parisotto’s lens with intriguing and conniving glances, charging the Campari fairytales with audacious sensuality.
The Campari Tales feature beasts and princes alongside the princess, but Eva’s co-star is unmistakably Campari. With its bold red strokes Campari emboldens the heroine and it becomes the red line that unifies and defines the Calendar as it has done so for the past eight years in previous editions.
The 2008 Campari Tales Calendar is printed in limited edition 9,999 copies and distributed internationally.
The Campari Tales concept was developed by the Campari team together with Paris based agency Callegari Bereville Grey.
Campari is imported, marketed and distributed by Wands Limited, a subsidiary company of The Farsons Group of Companies.