Farsons is from this week supplementing the returnable glass bottle packages for its soft drinks with new PET packaging for its leading brands, namely Kinnie, Diet Kinnie, Kinnie Zest, Pepsi, Diet Pepsi, Pepsi Max, 7UP and Diet 7UP.

The new PET packaging will be rolled out in different sizes including a 0.5 litre bottle for single serving, a 1.5 litre bottle, which can be purchased in a six-pack and a new two litre bottle which offers greater value and is available in a convenient pack of four. The brands will also be available in 33cl cans.

The new lightweight and eye-catching soft drink innovation is a one-way package, convenient and easier to handle.

The different sizes offer consumers a better choice and value-added pricing.

“We have made a substantial investment in PET packaging technologies to continue improving our efficiency. Consumers will find this light packaging with a glass-like look, more convenient to handle.

“It is more suitable and safe for all at home,” said Ray Grech, chief marketing officer at Simonds Farsons Cisk plc.