HSBC announced it is stepping up its Cardmania Campaign of prizes and incentives in the coming weeks to encourage further use of cards during the euro changeover and so reduce the risk of cash in shops.

Besides the fantastic prizes already on offer since the beginning of December, HSBC card users will also have the possibility during January of winning fantastic cash prizes. Fifty customers could be the lucky winners of a cash prize of no less than Lm100 (e233.33) each. Some of the other prizes include a Plasma TV, an LCD screen, Personal Computers and laptops.

At the same time, a separate but equally attractive campaign will be launched for the thousands of retailers and merchants who bank with HSBC. Details of the campaign, which will also start in January, will be communicated directly to shop owners and retailers.