A collaborative graduate degree programme in Marketing and Integrated Marketing Communications has been announced at a news conference at the Foundation for International Studies, Valletta, hosted by Prof. Juanito Camilleri, Rector of the University of Malta, and attended by Education Minister Louis Galea, US Ambassador Molly Bordonaro, and Prof. Kathleen Krentler from San Diego State University.

The collaborative Master’s programme with San Diego State University is the second in a series of dual Masters programmes to be launched by the University of Malta in cooperation with leading North American universities, after the launch of the MSc in Sustainable Environmental Resources Management in December 2007.

The collaborative graduate degree programme in Marketing and Integrated Marketing Communications seeks to provide the tools for the evolving market realities. Today’s communications environment presents many challenges to managers as they work with their partners to create marketing communications programmes that are strategically on target and maximise their productivity and impact, the University said.

This programme is designed to help managers understand the rapidly evolving world of marketing and communications and to learn how various IMC tools such as advertising, public relations, the internet and interactive media, direct and database marketing, and social media can be combined most effectively to meet an organisation’s marketing communication needs.

The collaborative graduate degree programme in Marketing and Integrated Marketing Communications will be offered as from September 2008. Further information about this degree may be obtained by writing to [email protected]/IMC