Seven months after having introduced the prestigious British brand of natural mineral water Hildon in Malta, master group has witnessed a marked and steady increase in its sales for the brand, confirming the company’s belief that the market has indeed space for a premium water. Hildon, owned by a German polo aficionado, has seen a growth of over 70 per cent per month since it has been taken over by master group and the outlook for 2008 is very positive.

Hildon Natural Mineral Water is bottled at source and comes either as delightfully still or as gently sparkling, coupled with a distinctive and most delicious taste.

“Our strategy was to introduce a singular brand that could seriously compete with other brands currently on the local market. We have absolute confidence in Hildon being a brand that is served and savoured at the finest restaurants and best hotels in the UK and all over the world. Suffice to say, Hildon is a brand served by such renowned venues as Harrods, Sotheby’s, Emirates and Wembley Stadium,” states Claudio Camilleri, Head Sales and Marketing at master group.

“We have taken up the commitment to service the catering industry with this exceptional brand that is a natural accompaniment to fine dining both in terms of its taste and its presentation. Having Hildon within our portfolio of represented foreign brands, substantially reinforces master group’s market position as one of the leading beverage companies in Malta,” added Mr. Camilleri.

Discovered in 1989 at the Hildon Estate in Broughton, Hampshire in the south of England, Hildon Natural Mineral Water comes from beneath the chalk hills of the beautiful Hampshire countryside in the South of England.

The water is wholesome, naturally filtered and crystal-clear. It is free from pollution and has a stable composition, being naturally low in sodium and naturally high in calcium.