HP announced new printing solutions that enable small businesses to affordably produce marketing collateral in-house, increase productivity and better manage their printing environments.

The new HP Officejet business inkjet line delivers up to 50 per cent lower cost per page than competitive laser printers. The expanded portfolio also includes new colour HP LaserJet printers, supplies and accessories as well as new monochrome HP LaserJet multifunction printers.

"Our goal is to offer a complete and affordable small business marketing solution," said Nor Rae Spohn, senior vice president, Imaging and Printing Group, HP. "Today's launch builds on our Print 2.0 strategy, which will allow customers to print when and how they want – in-house, at retail or through a print service provider."

HP's new colour printers and expanded line of specialty papers make it easy for small businesses to produce professional-quality color documents quickly and affordably in their offices.

New color printing solutions optimised for small business marketing include:

· HP Officejet Pro L7590 All-in-One and HP 88 Officejet ink cartridges.

· HP Colour LaserJet CP1515n/CP1518ni Printer series and HP Colour LaserJet CM1312 MFP series.

· HP Colour LaserJet CP1215.

· HP In-house Marketing Starter Kit.

· HP 88 Officejet Brochure Value Pack

· HP Glossy Brochure and Flyer paper

For pricing and availability, and additional details on this announcement, including images, customer testimonial videos and product fact sheets about HP's new imaging and printing solutions for small and medium businesses, visit the online press kit at www.hp.com/go/ColorInTheOffice.