Middlesea Insurance plc has launched a new advertising campaign focusing on the close and loyal relationship between the Company’s customers and the quality of its leading products.

The new campaign emphasises the benefits provided by Middlesea Health, Middlesea Home, Middlesea Travel, Middlesea Motor, Middlesea Commercial Plan and Middlesea Aquatica.

Middlesea Insurance plc assistant general manager Keith Mallia-Milanes further explained the concept behind the new campaign, stating that the Company opted for a fresh, modern look with minimal text and imagery that communicates a joie de vivre.

“The advertising concept conveys a feel-good factor with a simple message, stressing the importance of protecting oneself and personal and business assets with quality insurance products provided by Middlesea Insurance.”