Riding on Emirates Airline’s massive international expansion, Emirates Holidays, the airline’s tour operating arm and the leading wholesale tour operator in the Gulf and Middle East has launched its largest-ever range of holidays with the 2008-09 edition of its signature A World of Choice brochures.

Flexible, affordable and quality holidays to over 120 stunning leisure destinations in almost 40 countries are showcased in four volumes of the Emirates Holidays’ A World of Choice 2008-09 brochures: The Middle East, Africa and Indian Ocean; Europe and The Americas; Asia and Australasia. After its successful debut last year, Dubai and the Emirates, a dedicated brochure on the UAE, was re-introduced featuring updates on the country’s exciting new tourist developments.

The range also comprises a specific brochure for the Mediterranean. In all, over 500,000 brochures will be distributed to thousands of potential travellers across Emirates’ international network during the course of the year.

John Felix, Senior Vice President, Emirates Holidays noted, “As leisure travel escalates across the world, travellers are demanding niche tourism products as well as a wider range of holiday options. Emirates Holidays has significantly ramped up its product, and the entry of Venice, Newcastle, Sao Paulo, and Toronto together with 130 new hotels and more than 100 new excursions in A World of Choice 2008-09 bears testimony to this enhancement.”

New too are jungle trail safaris in Southern India, tours of ancient and modern South Korea, overnight farm stays in Australia, excursions to the white city of Essaouira in Morocco, city breaks in Durban, and spa stays in several countries.

All hotels, apartments, lodges and resorts featured in the brochures have been personally inspected by Emirates Holidays staff to ensure they meet the needs of the discerning traveller.

Last year Emirates Holidays consolidated its distribution channels and served more than 100,000 holidaymakers. Its top-selling destinations include UAE, UK, France, Turkey, Egypt, South Africa, Mauritius, Maldives, Thailand, Malaysia and Australia.

Emirates Airline operates five flights weekly from Dubai to Malta via Larnaca in Cyprus, on Mondays, Wednesdays, Fridays, Saturdays and Sundays now on the new Boeing 777-300 in a three-class configuration.