A new interactive system has been launched on the weekly popular programme Xarabank.

The system, which is marketed as “Direct Billboards”, provides various advantages including live research opportunities, automated censoring of message content (in Maltese, English, Italian and other languages) and scheduling capabilities. This innovative technology is patented.

All poll answers are safeguarded from any human intervention, from the time of submission until the actual time of display, thus ensuring the validity and authenticity of the poll results. Viewers send their answer to just a single number instead of having different numbers for each poll, thus reducing confusion and errors. Results are generally updated in less than five seconds in real-time.

For content display the Direct Billboards system automatically vets and censors all incoming SMS.

Direct Billboards has the potential to be used in various situations including among others, TV stations, recording studios, radios, banks, airports, hotels, bars and restaurants and can be easily customized. It can also be connected to any premium SMS number.