Back from a successful participation at the recent London Wine Fair, the team at Camilleri Wines look convincingly very satisfied. It is not only the London trip that is on the company’s mind but a season full of activities to which the winery is looking forward with more enthusiasm than ever.
“We are currently going through a very positive stint first and foremost because it is now that we are starting to see the positive benefits both from the wines we launched last year, as well as from the re-branding exercise that started last year with the change in our image, as well as the more recent revising of our marketing strategy when it comes to the image in our promotional material,” said Claudio Camilleri, head of sales and marketing.
“All this came seemingly together during our recent experience at the London Wine Fair. We witnessed a lot of interest from several trade companies from a number of countries including the United Kingdom, France, Holland, Belgium and Russia. During the various wine tasting sessions hosted on the stand we treated visitors to a number of wines from our Palatino and Laurenti range, the PianoForte and Blush Rosè. Although both the Palatino and the Laurenti range were retained as exceptional ranges, the Palatino Vermentino, the Laurenti Vermentino-Viognier and the Laurenti Merlot-Cabernet Sauvignon were among those wines which clearly stood out and received exceptional comments and reviews from visiting delegates who specifically commented on the high quality of these wines,” pointed out Louie Camilleri, general manager.
“Another important factor that rewarded our recent efforts in leveraging an enhanced image for our collective products as well as for our marketing image was the very positive feedback we received about our stand presentation and also the packaging of most wines. In particular, the imagery and the concept behind our Blush Rosè received a lot of positive comments and feedback. This augurs very well especially at this time of year when we are about to start another summer season.”
Blush Rosè, definitely Camilleri Wines’ most fashion-conscious brand, took centre stage at this year’s Diet Coke Malta National Fashion Awards held at the Malta Fairs and Conventions Centre. Blush was in fact represented by Ben Azzopardi whom Camilleri Wines will be sponsoring for the next edition of Miss World Malta.
The London Wine Fair was also an opportunity for Master group, the mother company of Camilleri Wines to introduce the new export packaging of the Zeppi’s Liqueurs which generated a lot of interest from people visiting the fair as well as a good response from the marketing and design people present. The distributing companies present also commented on the exciting taste of the liqueurs especially the prickly pear (bajtra), pomegranate (rummiena) and the latest introduction, the Zeppi’s Carob (harruba) Liqueur.
Another two important upcoming events in which Camilleri Wines will be taking an active part are participation at the Malta International Wine Fair due to be held at the Hotel Excelsior in Valletta and this weekend’s P1 Championship 2008 Maltese Grand Prix of the Sea. Like last year, they will be the exclusive winery inside the P1 Hospitality Village, a centre piece of the Grand Prix weekend characterised by luxury surroundings, gourmet catering, hostess service and special entertainment.