HP unveiled a broad effort to help make it easy for customers to reduce the environmental impact of their imaging and printing. Targeting customers spanning individual consumers to large businesses, the wide-ranging initiative includes elements such as:

• an enterprise printing assessment service and a carbon calculator that together comprehensively address energy and paper use, related carbon emissions and projected cost savings for optimised printing environments;

• a global paper policy governing the sustainable manufacture and use of paper which HP sells to customers and uses for packaging, collateral and its own office printing;

• a new HP inkjet printer made almost entirely from recycled materials; and,

• an HP Eco Highlights label that will help customers identify environmental attributes of a given HP product or service.

Many of the announcements are part of the new HP Eco Solutions programme, which helps customers identify HP initiatives, products and services designed with the environment in mind.

“HP is focused on helping all of our customers – from consumers to enterprises – reduce their environmental impact,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “Over the past nine months we’ve helped several Fortune 500 customers realise up to a 30 per cent reduction in their carbon footprint related to imaging and printing by using a variety of HP tools and services.”

Furthering its commitment to environmental responsibility in the area of imaging and printing, HP also pledged to improve the overall energy efficiency of its ink and laser printing products by 40 per cent by 2011; and increase the amount of recycled materials used in its inkjet printers by three times by 2010, relative to 2007.