An international survey studied by Dove, the brand for skin and hair products, revealed that women in their 20s, irrespective of their independence and success, worry about money, body image, love life, their career and their future.

Emma Mattinson, export brand manager for Dove’s new Go Fresh deodorants, said: “The results show that young women spend a lot of time worrying about their lives. Your 20s should be about having fun and living life to the full. With the launch of the new Dove Go Fresh range, we are confident we will encourage just that.

“The Dove Go Fresh range is designed to invigorate and wake you up, giving yourself a fresh start every day. The new range includes three exciting cool and energising fragrances, which have been developed specifically to give women an extra boost to their daily routine. They won’t fix financial or love life worries but they are a great way to start afresh.”

The three new Dove Go Fresh products that have just been introduced in Malta: “Refreshing”, “Energising” and “Cooling”, have been inspired by and designed for women in their 20s to help women gain a fresh outlook on life and beauty. With 1/4 moisturisation and 24-hour protection, the new range delivers sensations that refresh body and mind, for an all-round freshness.

Dove has also launched a Campaign for Real Beauty to encourage women to be confident about their body image and feel comfortable with themselves irrespective of their shape, size or form. For more information about Dove’s Real Beauty and Go Fresh campaigns, including interviews with celebrities, visit www.dove.com.