This summer, Coca-Cola and Vodafone Malta are offering a total of e200,000 worth of mobile credit to their customers. Customers can also win VIP Concert Tickets to top music events and vouchers from Terranova through the “Music in a Bottle” campaign which was launched at a press conference.
Maria Micallef, general manager of The General Soft Drinks Co Ltd said: “Last summer, when we launched the Coke Music campaign we took our consumers on a fantastic journey in both the international and local music world. This year, every time they participate in the ‘Music in a Bottle’ campaign, consumers will not only increase their chance of winning VIP tickets to live music events, they will also receive free mobile credit from Vodafone.”
“We believe that with 90 per cent of the population having a mobile phone connection, this promotion will definitely appeal to our consumers by offering them further added value,” said Martin Agius, sales and marketing manager of The General Soft Drinks Co Ltd.
There is a total of e200,000 worth of free credit to be redeemed and, to participate, customers simply need to peel off the label from the 500ml or 1500ml Coca-Cola, Diet Coke, Sprite or Diet Sprite PET Promotional bottle, identify the unique code on the bottle and send it by SMS to 9918-0000. Standard SMS rates apply.
All Vodafone participants shall be topped up with a random credit value on their mobile account every time they participate. Prepaid customers shall be instantly credited with this value, while postpaid customers shall be granted a reduction of this value from their subsequent monthly bill.
Non-Vodafone participants can also benefit from this offer. Instant credits accumulated by non-Vodafone customers will be transferred onto a Vodafone account and on the occasion of joining the Vodafone network, these participants would be able to make use of the free credit, as long as they retain the same mobile number. More information may be obtained by calling on 9999-9247.
Mr Agius added: “To kick off the campaign we are offering no less than 800 Coca-Cola VIP tickets to watch Duran Duran live in Concert. We believe the much-awaited Duran Duran concert will surely attract music-lovers of all ages and therefore is the perfect way to kick-start the Coke Music 2008 Events Season! Moreover we have also teamed up with Bay Radio who will be the official radio station of the Coca Coca-Cola ‘Music in a Bottle’ campaign”.
On the back of all Coca-Cola, Diet Coke, Sprite and Diet Sprite promotional labels there is also a e5 discount voucher redeemable against every purchase made of e25 or more at all Terranova outlets.
The Coca-Cola “Music in a Bottle” campaign 2008 is supported by Vodafone, Bay Radio and Terranova and will run until 26 September. More information is available on www.cokemusic.com.mt and on www.vodafone.com.mt.