Forestals Entertainment Ltd, a subsidiary of the Forestals Group, has been appointed local agent for Sony Ericsson Mobile Communications, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson.

Established in October 2001, the company’s mission is to create the most attractive, innovative global brand in the mobile handset industry.

A global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards, Sony Ericsson’s products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment.

“The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users,” said Forestals Entertainment Ltd director Luke Tabone.

The merged company brings together consumer electronics powerhouse Sony Corporation with telecommunications leader Ericsson. Its first joint products, offering universal appeal, were launched in March 2002 and are different in the key areas of imaging, music, design and applications.