Emirates Airline, the Dubai-based international airline that flies to six continents, has announced the launch of Vision Beijing – a series of Beijing Olympic promotional films – onboard Emirates’ award-winning Information, Communication and Entertainment (ice) system, starting July 2008.

Vision Beijing, which took more than two years to prepare, comprises five short films about the city in the run up to the Beijing Olympic Games and aims to highlight ancient Beijing’s image as a modern international metropolis. Each film is over five minutes in duration.

Vision Beijing will fly with Emirates to audiences in Asia, the Americas, Africa, Europe, the Middle East and Australasia. The Emirates global network spans more than 100 destinations in over 60 countries. Emirates operates a young and modern fleet of 117 aircraft, of which over 55% are equipped with the cutting-edge ice system which offers up to 1000 channels of inflight entertainment on demand. Vision Beijing programmes will be broadcast during July and August on all Emirates flights featuring the ice system.

Mr. Patrick Brannelly, Emirates’ Vice President, Passenger Communications and Visual Services said: “Vision Beijing on Emirates’ ice system provide our well-travelled audience with interesting insights into the city’s history and culture, and highlight Beijing as a modern international metropolis. I believe our passengers will enjoy Vision Beijing, regardless of their final destination.”

Catering to Emirates’ international mix of passengers Vision Beijing will be broadcast in English with Chinese subtitles.

Emirates currently operates double daily services to Beijing and Shanghai and on July 1st, it launched six services a week to Guangzhou.

Emirates flies five times weekly from Dubai to Malta via Larnaca in Cyprus, on Mondays, Wednesdays, Fridays, Saturdays and Sundays on the Boeing 777-300. As from 1 December, Emirates will be operating flights to Malta on a daily basis. For flight information and bookings visit www.emirates.com.mt