As a natural evolution of the Cisco® small and medium-sized business go-to-market strategy, Cisco has announced that it is incorporating the Linksys® Small-Business Channel Partner Programme services and assets into the award-winning Cisco Channel Partner Programme. This process includes bringing the Linksys Business Series products into the Cisco SMB portfolio and providing Cisco channel partners access to a more diverse solution set to allow for more choice and increased revenue potential.

The SMB channel and technology integration represents a broader company focus on the SMB opportunity with an increased focus on the small-business segment of the SMB market.

Earlier this summer, Cisco established a “Small Business Council” to align the company’s small-business strategy and go-to-market across all functions globally. The council was created to ensure that small business customers and channel partners have access to the most comprehensive and innovative range of technology solutions in the communications industry.

The Small Business Council is led by three Cisco veterans: Sue Bostrom, chief marketing officer and executive vice president; Keith Goodwin, the senior vice president of Worldwide Channels and Ian Pennell, the senior vice president of the Small Business Technology Group.