Strong brand values, built around world-class architecture, energy efficient construction and well-planned residences with all possible facilities, characterise the recently announced Mistra Heights project.

Gemxija Crown Ltd, the developers, has just launched the project’s brand identity: a modern, simple, unique yet stylish approach. The smoothly flowing letters resemble a view on plan of the development site, giving the feeling of a hillside location.

The flowing lines of the word “Mistra” in the logo can be interpreted in a million ways: waves or the movement of the sea, the lightness of air, relaxation, or lightness and smoothness, but it is also a signature of the Mistra promise.

The colours, too, with shades of blue, were carefully chosen to enhance these interpretations. The brand promise is: “A sustainable investment and an exceptional, sophisticated lifestyle”.

The brand that is the Mistra Heights development is a year-round international destination like no other. It is the embodiment of the finest of sophisticated living: beautifully finished apartments that portray an atmosphere of understated elegance.

This holistic, modern development will offer intelligent, state-of-the-art services, well planned facilities, a private concierge and internationally selected management and staff.

A contemporary spa, run by an international franchise and built to its specifications, will underpin a commercial offering, including a professional fitness centre, mouth-watering food boutiques and quality renowned shops.