Coca-Cola consumers are being given the chance to receive over 10,000 prizes thanks to the recently launched My Coke Star Points Loyalty Scheme! This is the first of its kind in Malta where instead of having to physically collect caps or labels, people can simply enrol in the scheme by SMS or online. This “virtual” loyalty program will enable members to collect points by consuming any of their favourite Coca-Cola products and eventually redeeming them against a variety of prizes according to the number of points accumulated.

Taking part in My Coke Star Points is easy. Simply look for unique codes underneath labels of participating products, and then follow the simple instructions on the back of the label.

Participating packages include 1.5 litre and 0.5 litre PET bottles of Coca-Cola, Coca-Cola Zero, Diet Coke, Sprite, Diet Sprite, Fanta Orange, Fanta Icy Lemon, Fanta Amara, Fanta Zero and Dr. Pepper produced by The General Soft Drinks Co Ltd. Consumers may easily identify the main participating products by the “My Coke Star Points” logo displayed on the labels.

The list of prizes will be displayed online on www.mycoke.com.mt as well as on promotional flyers which will be made available in-store and distributed to households. Participants would be able to redeem prizes from 15th December 2008 onwards.

For more information and complete terms and conditions, log on to www.mycoke.com.mt.

The My Coke Star Points Campaign is valid until 31 March 2009.