HP announced industry analyst firm Gartner, Inc. has positioned it in the Leaders quadrant of its magic quadrant for MFPs and printers report.

According to the analyst firm, vendors are assessed on weighted criteria, including products or services, sales execution and pricing, market responsiveness and track record, marketing execution, customer experience, offering strategy, business model, and geographic strategy.

“HP’s placement in Gartner’s Magic Quadrant in the leaders quadrant is a testament to our strong customer relationships and our ongoing commitment to deliver the most robust MFP solutions to customers all over the world,” said David Murphy, senior vice-president, LaserJet and Enterprise Solutions, Imaging and Printing Group, HP. “We will continue to set the industry standard by extending our MFP portfolio and complementing it with innovative software solutions that together deliver unequaled efficiency and performance for our customers.”

According to the report, “Leaders have broad channel capability to deliver the products to customers where they want to procure them. Leaders consistently hold strong market share positions in both printers and MFPs worldwide and are capable of delivering nearly identical service levels in more of the regions where Gartner customers are located. Leaders tend to have the deepest global capability and the inventiveness and resources, skills and vision to deliver superior levels of support to existing and future customers globally. Leaders have a proven track record of channeling R&D initiatives into products and solutions that customers need.”