As part of its “Corporate Social Responsibility” initiatives to raise environmental consciousness, Citadel Insurance is sponsoring a CT Park Electric CT CAB.

Painted green and featuring Citadel’s “Eco Insurance” brand on “Eco Motor” and “Eco Home”, the new Citadel CT CAB was launched last weekend in the streets of Valletta.

The sponsorship of the Citadel Eco CT CAB complements the company’s earlier initiative in the year, as the first local insurer to exclusively introduce Eco Insurance on its motor and home policies. “Citadel Eco Motor” insurance provides direct discounts on motor insurance to clients who own “green” cars, which have lower CO² emissions, hybrid cars, and electric cars.

Likewise, clients who have installed solar water heaters or generate their own electricity by using photovoltaic systems can take advantage and benefit from direct discounts on their home insurance policy. “Citadel Eco Home” can be purchased separately on buildings insurance, contents insurance or on both when taken up together.

Citadel’s CEO, Angela Tabone commented on the company’s efforts to encourage and reward environmentally conscious customers and its drive to promote also to the general public the need to take action on their personal impact on climate change. She said the electric “Citadel Eco CT CAB” provides a direct manifestation of these efforts and Citadel was very pleased to be sponsoring the CT CAB.

Reporting a total of 42,680 trips and a total of 68,392 passengers, up to the month of November, Mark A. Mallia, Transportation Manager of CT Park Limited, noted the high demand for the electric CT CAB in Valletta by people from all walks of life including office workers, the business community, housewives on shopping errands, tourists, daily Valletta commuters and so forth.

He observed that the general public has once again shown that it is in real need of an effective public transport system like the one CT Park offers and the statistics for 2008 proves its consistency as well as its positive performance.