The most important advertising and marketing independent agencies, members of the IN Network met in New York last week-end.

Already considered as one of the Networks with the best organisation, the broadest geographical coverage (97 agencies operating in 140 cities, 90 countries and on all continents) and the highest revenues (Advertising Age – May 2008), IN presented its new structure to its member agencies during its annual Convention in New York.

More power to agencies, more involvement, stronger regional links between agencies, easier ways to cooperate were proposed and discussed.

Global and international marketer needs are changing as communications strategies are changing. They now prefer brand agencies and best-of-breed specialists, or virtual super-teams, also called meta-teams, to “one-stop shops”.

With diversified specialist agencies all over the world, IN is meeting these needs. Optimising international cooperation as no one is the challenge that IN agencies are currently achieving, in order to always be at the edge of progress.

Lighthouse Communications is the authorised IN agency in Malta. It will take advantage of this revolution to offer more effective advices to its clients and prospects.